• Home
  • News
  • Tixsa News

TIXSA's new ticket insurance with TicketGuardian

Dear Valued Tixsa Client

Are you familiar with ticket insurance / TicketGuardian? This optional ticket insurance add-on is paid by the ticket buyer and primarily covers them from unexpected situations — including vehicle accidents, injuries, illnesses, or legal obligations — which prevent the customer from attending an event. Other benefits include increased advanced ticket sales because your buyers feel more confident in their purchase as well as decreased chargebacks, refunds and banks fees.

Ticket buyers can protect their purchases with our newest feature: ticket insurance! We’ve recently integrated with TicketGuardian, an industry-leading ticket insurance technology company, so you can present your ticket buyers with ticket insurance as an option in the checkout process. It will give the buyer a transparent choice to protect their purchase or decline the insurance.

Perhaps most important, it offers you a no-risk opportunity to protect your buyers and harness a new revenue stream via TicketGuardian.

Here’s how it works: Your ticket buyers are presented with the option to protect their purchase for a small fee during checkout. Buyers who opt in for ticket insurance automatically receive details on their policy in a separate email from TicketGuardian. All claims and future correspondence regarding that policy are handled directly by TicketGuardian.

Regarding fees to the customer, we have priced it pretty low so that we get a higher customer buy-in. By "buy-in" I mean that this is an "opt-in" model. No one is forced into the insurance option. They physically will have to choose "yes" in order to add it to their transaction.

Read on to learn how ticket insurance will help you create a better relationship with your buyers.

Continue reading

Did You Know: Event Reminder

  • By Lindsay Biondy | Thursday, October 11th, 2018

Did You Know: Event Reminder

 Did you know you can send a customisable event reminder 24 hours before your event?

In the months leading up to your event, you’ve effectively utilised your marketing channels to get your attendees excited and keep the big day at the top of their minds. As your event approaches, you’ll want to maintain the confidence that your ticket buyers are fully prepared to attend your event and have the most updated, pertinent information. In our system, you can set up an event reminder that automatically sends an email to your ticket buyers 24 hours before your event, so they’re ready to line up at the gate the next day!

As a default, an event reminder will automatically be sent to all those who bought a ticket. However, you can either disable or customise the reminder to your exact preferences from within the Tixsa Admin. Simply go to the the “events” tab, then click on “Event Advanced Settings” to bring up an array of additional functions to enable or disable. From here, you can turn off the event reminder or choose what information to include in it, like the date and time, venue, and any on-site registration info. You may also write a personalised event reminder message to note applicable parking regulations, special disability accommodations, or anything else you need to convey to your attendees!

To learn more about event reminders, reach out to our team at This email address is being protected from spambots. You need JavaScript enabled to view it. 


Tixsa How To Weekly Series

How To Upsell Your Events

Let’s take a look at another way to promote your events: upselling.

Enabling the upsell option allows you to select events to display during the checkout process for any of your events. When customers reach the order review page, they’ll have the opportunity to conveniently add other event tickets to their shopping cart.

With upselling, you can promote the rest of your event calendar when customers are most engaged and ready to buy.

Estimated time: 3 minutes

Continue reading

Tixsa Welcomes Mission Without Borders

Mission Without Borders

Tixsa welcomes Mission Without Borders to our online ticketing platform. The Centurion MWB team is a vibrant and stand-up bunch of people and we are honoured to play a very small roll in helping them achieve their mission. 

"I doubt any other organisation has worked in the fashion you do, helping such a wide range of people." Evgenia Georgieva (Deputy Mayor, Simitly, Bulgaria)

They are a Christian organisation serving children, families and elderly people suffering poverty and oppression. Through practical and spiritual support they give hope by meeting urgent needs and building self-sufficient communities. For more information - CLICK HERE:

Support them on Fri. 3 Nov, 2017 at 6:30pm SAST

Well known and gifted artist, Etienne Labuschagne has donated works of art to Mission Without Borders (MWB). The proceeds of the silent auction will be used for the furtherance of the ministry of MWB in the following field countries: Albania, Bosnia & Herzegovina, Bulgaria, Moldova, Romania and Ukraine.


Tracking Pixels

Why Tracking Pixels are Critical To Your Event Marketing Success

  • By Ashley Ranich | Wednesday, October 18th, 2017

A digital marketing strategy’s success lies in your ability to measure how much bang you get for your buck. That’s where tracking pixels come in. Tracking pixels record events, such as a ticket purchase, and collect user profiles from an HTML code snippet placed on any website page. By integrating this code with your event ticketing partner’s system, you can place pixels on your event listings and final receipt pages to measure the health of all of your online advertising campaigns!

Our event experts know the important role tracking pixels play, so we built our Marketing Account Integrations right into our system. Easily implement your tracking through our Marketing Dashboard for Google Analytics, Facebook, AdWords, Twitter, and many other popular platforms you’re already using! It’s never been easier to seamlessly collect the data you care about.

Learn more about how tracking pixels can improve your marketing strategy:

Continue reading