Dear Valued Tixsa Client
Are you familiar with ticket insurance / TicketGuardian? This optional ticket insurance add-on is paid by the ticket buyer and primarily covers them from unexpected situations — including vehicle accidents, injuries, illnesses, or legal obligations — which prevent the customer from attending an event. Other benefits include increased advanced ticket sales because your buyers feel more confident in their purchase as well as decreased chargebacks, refunds and banks fees.
Ticket buyers can protect their purchases with our newest feature: ticket insurance! We’ve recently integrated with TicketGuardian, an industry-leading ticket insurance technology company, so you can present your ticket buyers with ticket insurance as an option in the checkout process. It will give the buyer a transparent choice to protect their purchase or decline the insurance.
Perhaps most important, it offers you a no-risk opportunity to protect your buyers and harness a new revenue stream via TicketGuardian.
Here’s how it works: Your ticket buyers are presented with the option to protect their purchase for a small fee during checkout. Buyers who opt in for ticket insurance automatically receive details on their policy in a separate email from TicketGuardian. All claims and future correspondence regarding that policy are handled directly by TicketGuardian.
Regarding fees to the customer, we have priced it pretty low so that we get a higher customer buy-in. By "buy-in" I mean that this is an "opt-in" model. No one is forced into the insurance option. They physically will have to choose "yes" in order to add it to their transaction.
Read on to learn how ticket insurance will help you create a better relationship with your buyers.