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4 Ways to Generate Event Revenue Year-Round

 By David Kennedy

Even if your next event is not yet on the horison, there are other sources of revenue to explore beyond just ticket sales. Our event experts have spent years working alongside the organisers behind some of the world’s most iconic comic cons, gaming expos, and anime conventions, fun runs, fundraising events and we’ve tapped into that experience to bring you four additional sources of revenue you can explore. Read on, and put our tips to work today!

Merchandise

Drive revenue and turn your fans into year-round brand ambassadors by offering event-branded merchandise like t-shirts, lanyards, hats, and limited-edition exclusives. You’ll be providing your customers with a keepsake to express support for your event while also keeping your next gathering top of mind and exposing their friends and family to your brand. Consider releasing throwback merch commemorating past events to really bring out their nostalgia!

Fan Club Memberships

Many of your event’s devoted attendees likely already consider themselves super-fans; why not seize the opportunity to let them show it? A fan club membership is a great way to not only boost your bottom line, but also thrill your event’s biggest supporters with exclusive perks like advance access to future ticket presales, early alerts to lineup announcements, and exclusive online content like virtual panels and celebrity Q&A sessions. Existing Tixsa partners can tap into our Segments tool to identify loyal attendees and encourage fan club signs ups quickly and easily!

Sponsorships

Even if your next event is months away, sponsorships can be a lucrative source of ancillary income. Offer light display ad placement in your email newsletters, paid posts on Facebook and Instagram, display ads on your event’s website, and even push notification ads in your event’s official mobile app. Your engaged, devoted audience represents a great chance for your sponsors to make valuable connections; it’s up to you to encourage them to do so!

Live Stream Celebrity Panels or Q&A Sessions

If extenuating circumstances put the date of your next fandom event into question, a great way to keep your fans engaged and continue to generate revenue is by working with your celebrity guests to provide paid-access panels, meet & greets, or Q&A sessions. By live streaming this exclusive content and providing a platform for fans to directly interact with their favorite celebrities, you’re simultaneously providing your audience with a taste of what your full, in-person event has to offer, while also harnessing another source of revenue you may have been missing. Tixsa’s platform is ready to handle your paid viewings for your live streaming platform of your choice.

Did You Know: Event Marketing Guide

  By Lindsay Biondy

Did you know Tixsa has an event marketing guide to help you enhance your advertising campaigns? 

Effective marketing is a crucial part of the success of any event. With the rapidly changing technology landscape, you need to stay ahead of the curve by employing the most effective social media marketing and paid advertising strategies to get the most out of your promotional budget. Our expert Marketing Services team created “The Ultimate Guide to Event Marketing,” which outlines tactical recommendations and best practices to grow event awareness, increase engagement, and maximise ticket sales.

To access the Event Marketing Dashboard, log in to the TIXSA Admin and go into the Marketing tab. Above the Marketing Accounts and Email Campaigns sections, you’ll see a section encouraging you to review event marketing tips and best practices.

TIXSA integrates with multiple third-party services for analytics and tracking. You must have an active account with the service you wish to integrate.

You can link to your organisation's Facebook account in order to manage your Facebook pages. Please note: Facebook's policies require at least 2,000 followers for all Pages that sell tickets.

Happy marketing!

For questions about the event marketing guide, existing partners may contact our team at This email address is being protected from spambots. You need JavaScript enabled to view it.

Hi from The Bioscope!

Hey Bioscope Friends!

Hope you guys are all managing to stay indoors and keep busy! In case you missed the exciting news, The Bioscope was in the middle of an exciting transition when the lockdown struck. So what started as a nice little benefit drive, is now something where we're needing all the help we can get! After almost 10 years of independent cinema, The Bioscope finds a new home at 44 Stanley, and would love you to be a part of this exciting upgrade!

This June will mark a decade of The Bioscope, so it’s only fitting that at this point we embark on an exciting upgrade to a bigger and better home. The beloved 44 Stanley will be home to The Bioscope from May. The new facility is being built to better manage more events like private screenings, birthday parties, conferences, and any other intimate events requiring an AV theatre. We’re excited to be developing a more extended Bioscope gift shop, and also include other retail offerings like being able to have the physical store for our sister company Limited Edish.

So when it’s time to come out into the world, we can't wait to share our new home with you guys! Maboneng still holds a big place in our hearts, so we will continue to run our pizzeria and bar ‘Chalkboard’ there. So when you next find yourself in Maboneng, be sure to come say hi and join us for a pizza!

From day one we have always appreciated those who understand what The Bioscope is doing and have supported us throughout. As we embark on this journey and go dark for a period in March, and now whats forced to be the whole of April, we are asking friends of The Bioscope for a chance to help contribute to these upgrades in exchange for some special benefits. As you will see, we are making use of our online ticketing system for this benefit drive. So when you are buying one of these benefits as a ticket option, please ignore the date and time on the ticket.

Option 1

R500 – The Popcorn Benefit – Only for individuals, please. Complimentary and bottomless popcorn every time you visit us in 2020, your name on our ‘Friends Of The Bioscope’ plaque, and automatic sign-up to ‘The Cine Society’.

Option 2

R1500 – The Ticket Benefit – Only for individuals, please. Complimentary access into ANY public screening in 2020 (subject to booking ahead via email). Complimentary and bottomless popcorn every time you visit us in 2020, your name on our ‘Friends Of The Bioscope’ plaque, and automatic sign-up to ‘The Cine Society’.

Option 3

R2000 – The Company Benefit – For organisations and companies. Complimentary access for one member of your company or organisation into ANY public screening in 2020 at a time (subject to booking ahead via email). Complimentary and bottomless popcorn for that one member’s visit, every time they visit us in 2020. Your company name on our ‘Friends Of The Bioscope’ plaque, and the automatic sign up of any willing company members to ‘The Cine Society’.

Option 4

R3000 – The Private Party Benefit – For individuals and companies. This would get you exclusive use of the cinema room for your own screening event! This will be for a date and time we agree upon in writing over email and is for 2 hours in the cinema room, or unless agreed upon in writing. During this event, we will give all the guests complimentary and bottomless popcorn!

*The Cine Society is a new social platform being set up by The Bioscope team for those that love to go to the movies! Basically, it will be a platform for organising film meet ups and thus a way to meet people in your city that enjoy watching films as much as you do! So, all benefit options will include membership to this. You can choose whether or not to continue using it if it’s something for you.

PURCHASE ONE OF THESE BENEFITS HERE!

TIXSA: Helping your community.

TIXSA wants to help you optimise your communication, growth and need to raise funds through our user-friendly platform and support team.

Your account captures contact information (as well as any other specific information you may want: gender, race, location, age, occupation etc...) of each transaction made which can help you build a strong database for your church and streamline communication as well as outreach projects.

This database is only for your use. TIXSA does not use any information captured on any one of our +300 client accounts.

Below we offer you three features for streams of income for the church. 

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DONATIONS

Donations can be a great way to sustain the church. You can support your live stream services and workshops while raising money for your church community.

PROJECTS

Raising funds through community projects in order to help those involved in the Covid-19 pandemic, the elderly or congregation members who have temporarily lost their jobs is an easy 3-step solution which TIXSA offers.

TITHES & OFFERINGS

Tithes and offerings done through the TIXSA system is necessary for the church to build your database and grow your community. You also have access to a free email campaign service which TIXSA offers.

CONTACT

This email address is being protected from spambots. You need JavaScript enabled to view it.

079 996 6053

HELP THOSE ON THE FRONTLINE

Smile Foundation is appealing to businesses as well as individual members of the public to assist the medical professionals working tirelessly on the frontlines to combat the spread of the COVID-19 virus in South Africa.

 

The NGO further calls for the public and businesses to show their appreciation for nursing staff by donating towards small care packs.

 “There is a huge need for us to show nurses that we appreciate their extreme efforts to combat an unprecedented global challenge.”

 

To donate for the items needed such as masks, surgical gloves etc, please click on the donate button below.

I WANT TO DONATE!

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