4 Ways to Generate Event Revenue Year-Round
By David Kennedy
Even if your next event is not yet on the horison, there are other sources of revenue to explore beyond just ticket sales. Our event experts have spent years working alongside the organisers behind some of the world’s most iconic comic cons, gaming expos, and anime conventions, fun runs, fundraising events and we’ve tapped into that experience to bring you four additional sources of revenue you can explore. Read on, and put our tips to work today!
Drive revenue and turn your fans into year-round brand ambassadors by offering event-branded merchandise like t-shirts, lanyards, hats, and limited-edition exclusives. You’ll be providing your customers with a keepsake to express support for your event while also keeping your next gathering top of mind and exposing their friends and family to your brand. Consider releasing throwback merch commemorating past events to really bring out their nostalgia!
Fan Club Memberships
Many of your event’s devoted attendees likely already consider themselves super-fans; why not seize the opportunity to let them show it? A fan club membership is a great way to not only boost your bottom line, but also thrill your event’s biggest supporters with exclusive perks like advance access to future ticket presales, early alerts to lineup announcements, and exclusive online content like virtual panels and celebrity Q&A sessions. Existing Tixsa partners can tap into our Segments tool to identify loyal attendees and encourage fan club signs ups quickly and easily!
Even if your next event is months away, sponsorships can be a lucrative source of ancillary income. Offer light display ad placement in your email newsletters, paid posts on Facebook and Instagram, display ads on your event’s website, and even push notification ads in your event’s official mobile app. Your engaged, devoted audience represents a great chance for your sponsors to make valuable connections; it’s up to you to encourage them to do so!
Live Stream Celebrity Panels or Q&A Sessions
If extenuating circumstances put the date of your next fandom event into question, a great way to keep your fans engaged and continue to generate revenue is by working with your celebrity guests to provide paid-access panels, meet & greets, or Q&A sessions. By live streaming this exclusive content and providing a platform for fans to directly interact with their favorite celebrities, you’re simultaneously providing your audience with a taste of what your full, in-person event has to offer, while also harnessing another source of revenue you may have been missing. Tixsa’s platform is ready to handle your paid viewings for your live streaming platform of your choice.