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5 Communication Tips for Handling Postponed or Cancelled Events

(By David Kennedy | Wednesday, March 25th, 2020)

In the wake of the COVID-19 pandemic, live events in every corner of the globe have been affected by social gathering restrictions, transmission concerns, and a sense of general uncertainty. When you’re faced with the need to make the tough call to postpone, change, or cancel your event, you’ll want to make sure your customers understand the situation as thoroughly as possible.

In such challenging times, it’s important to keep your ticket buyers in the loop as much as possible in order to maintain a sense of trust and confidence in your event. Our event experts are here to help, with five key tips for effective communication in the event of a postponement or cancellation.

Communicate at Every Stage

It’s important to keep attendees informed regularly via your website and social media, even if no decisions have been made yet. Be as honest and open as possible, letting them know you’re aware of potential concerns and are examining every avenue for resolution. Your audience will appreciate the honesty and be less apprehensive about the status of their ticket purchase as things progress.

Develop an Official Plan

When it becomes clear a postponement or cancellation is necessary, ensure your team has all the proper information they need to communicate to your customers, talent, vendors, and the media. If your social media, customer support, or other staffers are not communicating consistent messaging across the board, confusion and added challenges may follow. Brief your entire event staff on the necessary details and lay out scripts to communicate the situation. Have an escalation plan in place for whatever situation may arise following your announcement and set up a dedicated internal communication channel for the situation (i.e. online channel such as Skype or Yammer or other instant messaging service, or a group text.)

Make Your Announcement Heard

When your postponement or cancellation decision is ready to go public, utilise every tool at your disposal to make sure your attendees (as well as sponsors, artists, and special guests) are informed of your event’s new status in a timely manner. Direct emails, social media posts, website updates, and mobile app push notifications should all be used to alert ticket buyers and other stakeholders to the changing situation. In such communications, be sure to clearly lay out your pre-arranged policies and procedures regarding the exchange, transfer, or refunding of tickets.

Maintain Positivity

If you’ve been open, honest, and empathetic with your customers from the onset, an unfortunate situation like this will be much easier to navigate for all involved. Thank your customers for their understanding, express the notion that you’re all in this together, and try to maintain a balance of optimism and realism in your messaging that communicates your sincere efforts to do what’s best for everyone. If you’re planning on rescheduling, use this opportunity to announce your new dates, and offer your existing ticket holders perks like a VIP upgrade or exclusive event content to encourage them to hang on to their tickets.

Remind Customers

Whatever your plans hold for your event, be it a cancellation, postponement, or rescheduling options that require a response on the ticket buyer’s part, you can utilise the automated communication tools you likely already have at your disposal to stay connected to your customers. An automated email drip campaign or periodic push notifications to your event’s mobile app can be a huge asset in providing regular updates, getting the responses you need, encouraging survey participation, or even offering deals on event merchandise to provide an additional revenue stream. Once you’ve confirmed the details of your next event, use these tools to encourage ticket sales and express continued gratitude for your customers’ support.

5 Instagram Marketing Strategies for Your Business

5 Instagram Marketing Strategies for Your Business

- Stephen Altrogge / Published July 20, 2018


1. Take Advantage of Hashtags to Attract New Followers

Hashtags—words or phrases preceded by the pound (#) symbol—are particularly important on Instagram because they help users find your content.

2. Communicate with Customers via Direct Messages (DMs)

Instagram allows you to send a direct message to any account you follow, giving you an easy way to interact one-on-one with potential customers.

3. Boost Your Visibility with Instagram Stories

Instagram Stories is a feature that lets you share a series of short video clips or create an interactive photo slideshow. Stories disappear 24 hours after they're posted, so they tend to be used for in-the-moment content.

4. Earn Immediate Attention with Instagram Live

Instagram Live provides a way for businesses to stream live content to their followers. When you start broadcasting live, your followers get a notification, so streaming is another way to increase visibility and engagement on the platform.

5. Post Lifestyle Photos to Showcase Your Brand's Personality

Posting lifestyle content basically means going beyond posting images of your product. Instead, post images of people using or experiencing your product—or images of the people behind the product.

Read more: https://zapier.com/blog/instagram-strategies-for-business/

5 Things To Consider When Selecting An Event Ticketing System

Article taken from: https://www.mt.cm/blog/5-things-consider-when-selecting-event-ticketing-system


Selling tickets online and marketing your events can seem overwhelming, especially if you’re just starting to grow your event! The first step is to select the ticketing platform that best fits your event needs.

Sometimes using the most popular ticketing websites isn’t the most effective sales strategy, particularly if you’re new to the world of online ticket sales and need a little (or a lot!) of guidance. Here’s five things to consider when shopping around for an event ticketing system, whether you’re preparing for your first or thousandth event.

1) Feel Out The Features

It’s a good idea to explore the ticket platform’s features to get a feel for what they do best, what makes them stand out, and how they can help you based on your level of experience with online ticket selling. Here are a few things to keep an eye out for:

  • Built-in Marketing Tools - These are particularly important if you’re just starting to learn about marketing. Tools that help you track your visitor traffic, spikes or declines in sales, promotional campaigns, should be easy to use and can help you optimize your marketing strategies.
  • Enhanced Customer Data Collection - Most online ticketing platforms collect information from your ticket purchasers during the transaction, such as name, email and billing address. Easy! But what if you need to also collect business name, birthday, T-Shirt size or gender for your event? Make sure the ticket sales platform can easily accommodate additional data collection, so you aren’t scrambling at the last minute for details.
  • Box Offices and Check-In Tools - If you plan on selling tickets at your event and want to accept cash and credit on-site, make sure the ticket sales platform has these options, so you can keep all your sales data in one place. Check-In tools such as easily accessible attendee lists and scanning apps will also make your day-of the operation easy to manage.

2) Check Out The Event Landing Pages

Your event is unique, and your ticket sales page should be too. Take a look at some of the active event pages on the ticketing website and ask yourself a few questions:

  • Is the event page easy to navigate?
  • Is it mobile friendly?
  • Would you get confused as a ticket purchaser with too many extra, distracting, options?
  • How can I incorporate my own event content and branding?

Whether you’re selling one ticket type or twenty, make sure the event landing page looks great, is easy to use, and can be customized to suit your event needs.

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5 Simple IGTV Festival Promotion Ideas

With exciting music festivals on the scene, experienced event organizers know how important it is to make their event stand out in as many ways as possible. Fortunately, festivals offer a uniquely powerful source of marketing material for event promoters: video content. With footage of your past and current events at your disposal, including your headlining artists and crowds of excited attendees, Instagram’s IGTV is the perfect medium to use this content for event marketing!

IGTV is a standalone video application by Instagram for Android and iOS smartphones. It allows for longer videos compared to Instagram. While IGTV is available as a standalone app, basic functionality is also available within the Instagram app and website. This long-form video application can host longer videos (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts), meaning you can share some truly engaging video content while tapping into Instagram’s massive user base to create buzz around your event.

Not sure where to begin? Our event marketing experts have put together five simple ideas for promoting your next music festival on IGTV!

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How to advertise on Facebook: A step-by-step guide

SOURCE: https://blog.hootsuite.com/how-to-advertise-on-facebook/#howto

Step 1. Choose your objective

Log into Facebook Ads Manager and select the Campaigns tab, then click Create to get started with a new Facebook ad campaign.

Facebook offers 11 marketing objectives based on what you want your ad to accomplish. Here’s how they align with business goals:

  • Brand awareness: Introduce your brand to a new audience.
  • Reach: Expose your ad to as many people in your audience as possible.
  • Traffic: Drive traffic to a specific web page or app.
  • Engagement: Reach a wide audience to increase the number of post or Page Likes, increase attendance at your event, or encourage people to claim a special offer.
  • App installs: Get people to install your app.
  • Video views: Get more people to watch your videos.
  • Lead generation: Get new prospects into your sales funnel.
  • Messages: Encourage people to contact your business using Facebook Messenger.
  • Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product).
  • Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.
  • Store visits: Drive nearby customers to bricks-and-mortar stores.

facebook advertising

Choose a campaign objective based on your goals for this particular ad. Keep in mind that for conversion-oriented objectives (like sales) you can pay per action, but for exposure objectives (like traffic and views) you will pay for impressions.

For this example, we’ll choose the Engagements objective. Some of the options you see in the next steps will vary slightly based on which objective you choose.


Step 2. Name your campaign

Scroll down to name your Facebook ad campaign and choose whether to set up an A/B split test. You will also choose whether to turn on budget optimization. This option can be useful if you’re using multiple ad sets, but for now you can leave it turned off.

For the Engagements objective, you’ll also choose whether to focus on post engagement, page likes, or event responses. For this example, we’ll choose Page likes.

Facebook advertising guidelines

Click Set Up Ad Account to continue.

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