The ten key event planning steps we’ve identified are:
The ten key event planning steps we’ve identified are:
South Africa’s ticketing industry is about to get a kick up the backside because of a new technology that will allow artists, venues and other entertainment suppliers to sell tickets directly to fans and punters via their Facebook pages and websites.
The new technology was launched in South Africa recently by Tixsa, a new entrant in the local ticketing agency market that has licensed the technology from ticketing company TicketBiscuit in the United States. Carel Hoffman of Ticketbreak, another new entrant in the market, confirmed to the Mail & Guardian that his ticketing company would also be rolling out social-networking ticketing in the near future.
But the launch of this new technology comes at a time when the entire ticketing industry in South Africa is facing upheaval resulting from a Competition Commission investigation into local ticketing giant Computicket’s use of long-term contracts to exclude new entrants from the market.
Computicket has dominated the local ticketing industry for more than four decades. Founded in 1971 by South African businessman Percy Tucker, Computicket went on to revolutionise the international ticketing industry as the first computerised company of its kind in the world.
It was no surprise, then, that when the Competition Commission referred its case against Computicket to the Competition Tribunal in 2010 it was stated that the company controlled more than 96.9% of the South African ticketing market.
But things are starting to change, even though the commission’s case has not even made it to the tribunal yet. Sources in the local ticketing industry who spoke to the M&G on condition of anonymity said entertainment venues and groups were already using the imminent tribunal hearing to strengthen their bargaining power with Computicket.
One source said some clients had begun to split their inventory for certain events across multiple ticketing agencies. When Computicket objected to this, the company was told that it would have to accept it unless it wanted the client to join the tribunal hearing as an intervening party.
The commission has already made known its intention to get Computicket to notify all its customers about the hearing and give them the opportunity to file an affidavit related to the proceedings, which makes the threat even more real.
As an organizer of special exhibits, pop-up museums, or other walk-through attractions, you know exactly what it takes to present an immersive experience that keeps attendees pouring through the door. Such a high level of popularity, however, can become overwhelming without the proper tools in hand. By employing an event ticketing partner with a powerful timed entry solution, you can eliminate excessive on-site queuing, staffing challenges, and missed ticket sales by accurately distributing and anticipating attendee levels throughout the entire run of your event.
Control capacity across time slots
With a robust timed entry solution, you’ll boost customer satisfaction by eliminating on-site wait times, and you’ll enhance the overall attendee experience by controlling how many people can be in your event at any given time. Our system’s timed entry event setup enables you to sell tickets online and on-site at individual time slots. It allows you to create an event once and instantly build a schedule to replicate its details across all time slots. Not to mention, you can add custom messaging during the checkout process to let your customers know when a time slot is selling quickly or already sold out.
Sell more tickets
By distributing your ticket inventory across customizable dates and time slots, you’ll prevent overselling at peak hours and encourage ticket sales during lower-demand time slots. Knowing exactly when your attendees are going to show up reduces the chances of bottlenecking, meaning you’ll maximize your bottom line by selling the highest possible number of tickets throughout the day without ever having to worry about a single time slot being filled beyond capacity! Plus, our timed entry features are easily customizable, allowing you to adjust inventories, pause sales, or even exchange tickets at a moment’s notice.
Maximize resources and optimize staffing
Knowing exactly when to expect large crowds is a huge asset in planning your staffing needs. By pulling attendee data from your timed entry ticketing solution, you can quickly identify your event’s busiest times and schedule staffing accordingly. Plus, you can pass this data along to any on-site food, beverage, or merchandise vendors, helping them efficiently plan ahead according to expected event attendance.
Facebook ads are a powerful way to target potential ticket buyers where they already spend a large portion of their time online. Facebook remarketing ads take it a step further by targeting those who have already shown an interest in your event.
These campaigns show ads to users who have had an interaction with your event in the past such as a website visit, a video view, or a past ticket purchase. Because they show ads to a more qualified audience, remarketing campaigns have a higher ROI and conversion rate.
Our event marketing experts recommend you try the following remarketing campaigns for your next event!
Put your Facebook Pixel to use to deliver ads to users who have visited your website, but who have not yet bought a ticket. To entice them to reconsider, show them ads with a small discount of 5% to 10% off tickets displayed right on the image. Since discount campaigns play on urgency and scarcity tactics to convince buyers with cold feet to convert, set expiration dates for the coupons and use urgency language like, “Promo ends on 5/30!”.
If you run an annual event or multiple events a year, you can sell tickets to future events by remarketing to those who’ve attended one in the past. Upload the event’s attendee email list right into Facebook, and it will target your campaign to those customers who login with that same email addresses. Test familiarity language like “Did you enjoy the spring concert?” or, “Come back out for Prima Con 2019!”, and specify the date, time, and location of the show in the headline of the ad to help increase conversions.
Promoting merchandise can be an important revenue driver for your event. Run remarketing ads that sell items such as t-shirts, hats, lanyards, and VIP experiences to those who’ve already purchased tickets. Use Facebook’s carousel ad format to display all of your available merchandise, and use the “Shop Now” CTA button available for optimal results.
Pop-up museums and exhibits are taking the event scene by storm, and it’s easy to see why. These events offer exciting, interactive experiences, unique photo opportunities, and so much more. With these events being in such high-demand, organizers need to make sure they are partnering with the right ticketing platform for optimum success.
Read on for our event experts’ list of ticketing features your pop-up museum needs to go above and beyond!
Optimize capacity and event day experiences
With droves of excited attendees ready to experience your event, you’ll need to be able to control the crowd capacity throughout the day. Easily eliminate any admission wait times with our timed entry functionality. Timed entry allows you to sell tickets at individual time slots so your customers will have a better experience, and your staff will be better equipped to manage the crowd. The best part? Each time slot is easily customizable, allowing you to quickly make any desired updates, and providing options to alert buyers when tickets for popular times are running low or sold out.
Control traffic of high-demand on-sales
When it comes to your pop-up museum’s highly anticipated ticket releases, the massive amounts of customers awaiting their chance to purchase a ticket can quickly become too much for some websites. Our custom-built virtual queue gives you the power to control site visitors during a high-demand ticket on-sale. With our queue, you can easily manage the flow of your online traffic and provide real-time updates to customers waiting in line. By controlling how many visitors can be on your event listing at one time, you’ll streamline the customer experience and gain peace of mind knowing your on-sale is poised to go off without a hitch!
Upsell merchandise with ticket sales
While your customers are already engaged with your event listing, why not capitalize on the opportunity to offer more? Increase your revenue and add convenience for your customers by selling additional items alongside your tickets like merchandise, premium parking passes, and more with our upselling feature. Before your customer completes their order, they’ll be presented with a pop-up window featuring any additional items or perks you have to offer.
Market right from the ticketing system
The ultimate success of a pop-up museum relies on your marketing strategy and public perception of the event. In order to ensure a successful run, you’ll want to spread awareness of the event as quickly and effectively as possible, and keep that buzz going from presale to on-sale to sold-out! Use our marketing dashboard to increase social engagement, sell tickets directly on your Facebook page, and gather intelligence from your marketing efforts. You’ll even be able to link to your Google Analytics and other third-party marketing platforms to track, optimize, and increase the ROI of your campaigns.
Our team supports some of today’s most popular pop-up museums and exhibits. Learn more about how our system and team can benefit your event, and contact us today!