4 Types of Content That Will Keep Attendees Engaged Year
By Lindsay Biondy
Incorporating monthly newsletters into your email campaign strategy is a great way to consistently engage with attendees throughout the year. Share event updates, guest announcements, contests, and the latest news relevant to your attendees’ interests. Try developing a story, and add on to it with each subsequent newsletter, using phrases like “Find out next month…” to draw in return readers. Also, consider what you use as your subject lines. Increase open rates by creating exciting headlines such as “6 Months and Counting!” or “Brand New Guest Announcement!”
Stay Relevant with Social Posts
Make sure all your social media platforms are always active. You don’t have to post daily, but make sure to update each account at least 3-4 times a week during the off months all while still engaging with followers who contact you through social. For extra content, celebrate silly holidays, like Pancake Day or High Five Day, or share a link to the new album or single from a band in your lineup. Start a contest, asking followers to design a t-shirt, where the winning design is featured at your upcoming event. Create teaser posts to build a sense of intrigue around your event. To help get this content out in a timely manner, use a scheduling platform like Hootsuite to schedule posts for certain days and times, so you don’t have to think about it. Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.
Collaborate with Sponsorships
Face-to-face interaction with potential attendees is a great way to drum up valuable exposure for your event. Sponsoring an event or cause relevant to your audience’s interests throughout the year can be a powerful tool in introducing your event to new attendees and keeping past attendees engaged. For example, if your event is a gaming convention, consider sponsoring a regional video game tournament or trading card game competition. Alternatively, if there’s a charity that’s close but separate from your organisation, consider sponsoring or donating to one of their events and having your team attend.
Don’t Forget About Direct Mail
In the age of digital marketing, direct mail has become an underrated, yet still performing advertising medium. To really make your marketing efforts stand out from the crowd, create a colorful and eye-catching postcard to mail directly to past attendees once or twice during the year. Not only will these attendees receive something physical to interact with, your event will remain memorable.