4 Ways to Market Your Event on TikTok in 2020
Create a TikTok video announcing to your followers that you’ll be running a contest, where the winner(s) will receive a prize of your choice, like four free tickets to your event or two VIP experience passes. Develop a unique hashtag for your followers to use on their video submissions so you can easily collect and monitor entries. If your event is a music festival, for example, have users submit videos of them lip syncing or dancing to one of the artists in your lineup. For a fandom event, ask your users to submit videos of themselves cosplaying as their favorite comic book character. For a pet-themed consumer convention, you might have users submit funny videos of themselves with their pets. Like all other social media contests, make sure to clearly explain the official rules of your contest, such as who can enter, how to make a submission, and when the contest ends. Each state has unique laws and guidelines for contests and giveaways, so make sure to check those rules before beginning your contest as well!
Whether you tap into something that’s already trending or create something new for your event, hashtags are a great way to promote your videos on TikTok like most other social media platforms. By attaching an already popular hashtag to your video, you’ll be able to reach a larger audience. But make sure the hashtag you choose is relevant to your event! When you create an event-specific hashtag, come up with something unique that captures the essence of your brand, and include it on all of your videos.