5 Instagram Marketing Strategies for Your Business

5 Instagram Marketing Strategies for Your Business

- Stephen Altrogge / Published July 20, 2018


1. Take Advantage of Hashtags to Attract New Followers

Hashtags—words or phrases preceded by the pound (#) symbol—are particularly important on Instagram because they help users find your content.

2. Communicate with Customers via Direct Messages (DMs)

Instagram allows you to send a direct message to any account you follow, giving you an easy way to interact one-on-one with potential customers.

3. Boost Your Visibility with Instagram Stories

Instagram Stories is a feature that lets you share a series of short video clips or create an interactive photo slideshow. Stories disappear 24 hours after they're posted, so they tend to be used for in-the-moment content.

4. Earn Immediate Attention with Instagram Live

Instagram Live provides a way for businesses to stream live content to their followers. When you start broadcasting live, your followers get a notification, so streaming is another way to increase visibility and engagement on the platform.

5. Post Lifestyle Photos to Showcase Your Brand's Personality

Posting lifestyle content basically means going beyond posting images of your product. Instead, post images of people using or experiencing your product—or images of the people behind the product.

Read more: https://zapier.com/blog/instagram-strategies-for-business/