5 Things To Consider When Selecting An Event Ticketing System
3) Do Some Social Media Stalking
It never hurts to look at the ticketing system’s social media platforms. What are other people saying? Are customers and event sellers constantly complaining on Facebook and Twitter? Are these comments being responded to? What sort of content does the company post?
Though social media never tells the whole story, it can give you insight into how satisfied both sellers and purchasers are with the ticket sales provider.
4) Look For Stellar Customer Support
A good rule of thumb is to give the ticketing company a call before signing up, or even send them an email. The best online ticketing systems are supported by offline experts. If you’re waiting on hold forever, directed to an outsourced call center, or prompted to leave a message without any hope of a response, then you can bet your customers will be experiencing the same lack of customer service. After all, time is money and there’s nothing worse than needing help with your event listing or order and having to wait hours, or even days, for assistance.
5) Pay Attention To Service Fees
Let’s face it, nobody likes paying extra fees when purchasing something online. Most online event ticketing websites will charge a flat fee and/or a certain percentage of your ticket price. It’s important to pay attention to 1) the platform’s service fee structure and 2) the options available to you as the seller in terms of absorbing the fees, passing them down to your purchasers, or a little bit of both.
Flexibility is key when it comes to service fee management. At the end of the day, you want to make both your wallet and customers happy.
Long gone are the days of standing in line at the Box Office to purchase tickets. There are now hundreds of online event ticketing systems, each with their own pros and cons. Before you start selling, make sure you do your research to find the best solution for your unique ticketing needs.