How to Plan an Event: The Complete Event Planning Guide
How will you determine if your event is a success? Do you measure success by the number of registrants or attendees, or is it dependent on you breaking even or raising a target amount in donations?
When you set your initial event goals and objectives, you should also consider how you will evaluate the event to determine your success.
But if your event involves tracking, for example, a silent auction, then you’ll need to put some processes in place to identify goods offered in kind and funds raised at the event, such as a post-event survey.
By the same token, if the objective of your event is to raise awareness, you’ll have to benchmark and gather data on online social media activity and mentions, as well as offline publicity – based again on your initial goals.
Once you’ve gotten back your attendee survey and talked to your staff, a few questions to ask yourself are:
- How did we perform against forecast? This can be your attendee number forecast, your budget, or any other prediction you made about the event. If you ended up on target, great! But if not, review what you could do better for next time.
- What was attendee feedback like? Some one-off comments can be written off, but if there are some points that come up several times whether positive or negative, they’re worth taking into consideration.
- How did our team perform? You can use your event as a great feedback generator for everyone else who helped you with it – as well as earmarking volunteers for particular tasks in the future.
- How did our marketing do? Which activities provided the most ROI? Whether it was creating an event on Facebook or talking to the local press, determining which one performed best will help you decide which route to take next time.